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While we’re taking our summer break, sipping beer inspired cocktails by our ref’s whistle shaped pool, our mind turns to who we can help next season. As you know, Playback Media podcasts are supported by advertising and sponsored partnerships.

We don’t take coin from anyone who knocks though, we have standards and a few hard rules:
1. We must feel that your product is of interest to our audience
2. We must believe that we can add something of value for advertisers
3. We insist on an offer or advantage for our listeners that they can’t get elsewhere

So, we’re looking forward to helping either Sky Sports or BT Sport (whoever comes first) out of the current predicament.