Having a network of podcasts sharing a similar demographic gives Playback enormous reach and advertisers a simple cost-effective solution to reach potential customers. Podcast advertising enables advertisers and sponsors to reach potential customers more effectively than almost any other form marketing.

Why? Podcast listeners actively request the programme they’re listening to, they’re rarely passive like a radio audience. They have requested a programme that specifically interests them. Furthermore, most are listening through headphones, heightening their attention.

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